糖心直播

Why this programme

Tourism, Culture and Society
Student TCS on campus

What does this study entail?

Tourism has grown into one of the most important industries in today鈥檚 world economy. The field has become more and more diverse, because of globalisation and digitalisation. This calls for new professionals who possess the knowledge and skills to anticipate and understand the global dynamics between societies, cultures, and tourism.

During the master specialisation Tourism, Culture and Society you will study tourism from a multi-disciplinary perspective based on a combination of sociology, cultural studies, heritage and media studies. You will learn to find creative solutions and think constructively about developments within the tourism industry and their implications on society.

Is this the right programme for you?

What makes a city or region attractive to visit? What roles do media play in tourism industries? And how do people experience local culture and heritage? These are just some examples of questions that that appeal to you as a Tourism, Culture and Society student. Do you recognise yourself in this? Then this is the master specialisation for you, where you will be equipped with the knowledge and skills to become a specialist in tourism and the social and cultural world behind it.

Tourism, Culture and Society student XIaoyu studying on campus.

Tourism, Culture and Society by Xiaoyu

Five reasons to study Tourism, Culture and Society at the EUR

  • As one of the few master specialisations in tourism, this programme is interdisciplinary and combines research from sociological, cultural and media perspectives.
  • You will be able to approach today鈥檚 challenges in the tourism industry from societal and cultural perspectives and find creative solutions.
  • Throughout the whole year, you will be guided and supported by our lecturers who are renowned scholars on top of new developments and cutting-edge studies in the field.
  • According to Times Higher 糖心直播, EUR is one of the 125 most international universities of the world. This means encountering lecturers and students from all over the globe.
  • Studying in Rotterdam means studying in a young, dynamic metropolis which keeps developing rapidly. Sparkling skyscrapers, an impressive port, hip restaurants and food markets, renowned museums, special attractions and awesome festivals can all be found in Rotterdam. Making Rotterdam the perfect case study for upcoming tourism.

A word from our students and alumni

Xiaoyu Zhang

Xiaoyu Zhang - Student Master Tourism, Culture and Society

It inspired me to view te world from a different perspective.
Portrait picture of Xiaoyu Zhang
It inspired me to view te world from a different perspective.

After working for five years, I felt the urge to charge myself by learning something new and experiencing a new culture. I know 糖心直播 through a former colleague. She shared her wonderful experience at Erasmus and in Rotterdam with me, which stimulated my interest in applying for a master鈥檚 specialisation here.

An new journey

Although I have been abroad several times (either travelling or short-term exchange programs), living abroad for a long time is really different. When I first got here, I felt overwhelmed by all the things that I had to do, such as registration at city hall, opening a bank account, and even finding a place to live. But as soon as I cracked them down one by one, a feeling of accomplishment and satisfaction give me the strength to carry on.

(But don鈥檛 worry, if you arrive in September, you can do all these at the one-stop-shop on campus.)

Tough Love

I am glad that the admission board offered me a premaster program at first, which really helped me to build a solid foundation for my current master specialisation. The study load was not what I had expected. I don鈥檛 mean that it is so difficult that no one can pass the finals. It鈥檚 just how the difference between the educational systems in China and in the Netherlands. And my academic experience in sociology or tourism studies was limited.

Learning Dutch

I really enjoyed the globalisation course, which inspired me to view the world from a different perspective. I am happy to see how I grew with the help of teaching staff and my fellow students. Now I am learning Dutch because I want to explore more about the Dutch culture and learning the language would really help.

Portrait picture of Xiaoyu Zhang

D茅bora P贸voa

D茅bora P贸voa - PhD Student Erasmus School of History, Culture and Communication

It is the transition from an idea of a location to the actual experience of being in and transforming that location that I find fascinating.
Portrait picture of D茅bora Ribeiro P贸voa
It is the transition from an idea of a location to the actual experience of being in and transforming that location that I find fascinating.

D茅bora鈥檚 research
鈥淲hy does cinema make people travel? What impact does film tourism have in the locations where it takes place? How do locals, tourists, media producers and tourism entrepreneurs relate to each other? These are some of the questions that I attempt to answer with my PhD project, focused on the phenomenon of film tourism in Brazil.

Tourism is about exchange, communication, connection. It is about people, after all. And it is the human aspect of tourism that I am most interested in exploring: how tourism changes both tourists鈥 and locals鈥 routines and the spaces they cohabit. Besides understanding the tangible impact of tourism, I also investigate what moves people 鈥 how the imaginaries about a place created by movies and TV series encourage them to travel. It is this transition from an idea of a location to the actual experience of being in and transforming that location that I find the most fascinating aspect of the field of 鈥楶lace, Culture and Tourism鈥.   

Tourism has long occurred in Brazil, and often in sensitive areas like the favelas. With little planning, sometimes this practice brings undesired consequences to local communities, such as gentrification. In the context of my research, this would be one of the biggest challenges of the tourism industry: to find a way of conducting tourism that is sustainable to both tourists and locals. By unfolding the power dynamics between the actors involved in the tourism business, I hope I can provide some answers to this.鈥

After the PhD
鈥淎fter concluding my PhD, I plan on pursuing an academic career; in recent years, I really found my passion in doing research and teaching! However, I would like to combine my academic work with consultancy to tourism boards and governmental initiatives. Let鈥檚 see what the future holds!鈥

Portrait picture of D茅bora Ribeiro P贸voa

Henry Chow

Henry Chow - PhD Student Erasmus School of History, Culture and Communication

Tourism is about much more than economics and management - there's something about travelling that captures our imagination.
Portrait of Henry Chow
Tourism is about much more than economics and management - there's something about travelling that captures our imagination.

Henry鈥檚 research
鈥滻n my PhD project, I study the connection between Korean television dramas and tourism. Of course, media and tourism companies play influential roles, but government initiatives, fan communities and individual tourists also shape the kind of tourism in a particular location. It is fascinating to find the traces of tourist behaviour in its setting: did a television drama start the practice of placing a 鈥榣ove lock鈥 at Namsan Seoul Tower? Does the upscale French restaurant on top of the tower benefit from this? What images and narratives are presented on official promotional materials, or individual social media accounts? Does this affect how people think of Koreans as potential romantic partners? The complex meanings involved in a simple act open up a great deal of questions."

Why Place, Culture and Tourism?
"The essentially place-bound and face-to-face nature of tourism makes it a promising source of sustainable employment for both growing cities and depopulating rural regions. But tourism is about much more than just economics and management 鈥 there鈥檚 something about travelling that captures our imagination. For many of us, travelling offers the prospect of gaining rich, meaningful experiences that are unattainable at home. I would like to know why that is: Is wanderlust something universal? While scientific answers for such questions are hard to come by, linking the study of 鈥榯ourism鈥 theoretically to 鈥榩lace鈥 and 鈥榗ulture鈥 has produced some of the more interesting suggestions."

After the PhD
"I enjoy research and teaching very much, so opting for an academic career seems like a logical choice after my PhD (when I finish!). Nevertheless, I have been in touch with television producers, policy advisors, marketing professionals, hotel managers, sculpture artists, and people from many other walks of life in just my first year on the research project 鈥 so my decision could very well change!鈥

Portrait of Henry Chow

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