prof.dr. ACD (Bas) Donkers

Biography

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective. He builds on and extends advanced market research and machine learning techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Erasmus School of Economics

Full professor | Marketing

Email: donkers@ese.eur.nl

Website

Work

Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang & Lingling Zhang (2025) - - Journal of the Academy of Marketing Science, 53, 4-28 - doi: -
Luuk van Maasakkers, Dennis Fok & Bas Donkers (2023) - - Expert Systems with Applications, 212 - doi: -
Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - - Marketing Science, 40 (5), 844-870 - doi: -
Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - - Journal of Marketing Research, 57 (6), 1096-1112 - doi: -
CJ Silva Lourenco, Benedict Dellaert & Bas Donkers (2020) - - Journal of Interactive Marketing, 49, 107-124 - doi: -

Bas Donkers (2009) - International Journal of Research in Marketing (Journal) (Editor)
Activity: Editorial work › Academic

choice modelling academy

Start date approval: March 2023
End date approval: March 2026
Place: LEEDS, UK
Description: online cursus

Spheremall BV

Start date approval: April 2023
End date approval: April 2026
Place: BREDA
Description: advisering, inzet is variabel

Nuno Almeida Camacho
Health and Marketing: Essays on Physician and Patient Decision-Making
- Co-promotor
- 2005 - 2011
Merel van Diepen
Dynamics and Competition in Charitable Giving
- Co-promotor
- 2004 - 2009
Björn Vroomen
The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
- Co-promotor
- 2000 - 2006
Tim Benning
A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
- Member Doctoral Committee
- 2007 - 2011
Dimitrios Tsekouras
No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
- Member Doctoral Committee
- 2006 - 2012
Ron van Schie
Planning for retirement: Save more or retire later?
- Daily Supervisor
- 2008 - 2017
Wouter van den Berg
Understanding Salesforce Behavior using Genetic Association Studies
- Member Doctoral Committee
- 2008 - 2014
Rumen Pozharliev
Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
- 2012 - 2017
Rumen Pozharliev
Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
- Member Doctoral Committee
- 2012 - 2017
Bruno Jacobs
Marketing Analytics for High-Dimensional Assortments
- Promotor
- 2012 - 2017
Luuk van Maasakkers
Marketing modelling for large-scale assortments
- Co-promotor
- 2019
Paniz Gorji
PhD project in the marketing department at the Erasmus School of Economics
- Promotor
- 2017
Wei Li
Competition in the Retail Market of Consumer Packaged Goods
- Member Doctoral Committee
- 2009 - 2021
Martina Pocchiari
Managing Successful and Resilient Shared-Interest Communities: The role of digitization technologies and disruptive events
- Member Doctoral Committee
- 2017 - 2022

How can people be made aware of their risk attitude towards pension schemes?

In a podcast from Netspar, Bas Donkers shines a light on the importance of communication regarding all the possibilities of pension building.

Friday 11 Dec 2020
Podcast

Benedict Dellaert and Bas Donkers awarded a 250k Netspar grant

Marketing Professors Benedict Dellaert and Bas Donkers of Erasmus School of Economics receive a grant of 250,000 euros, to investigate and support individuals’…

Friday 2 Oct 2020
General

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