Biography
Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
Research Interests
- Quantitative Marketing
- Digital Marketing
- Consumer Policy
- Social Network Theory
- Causal Inference
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Rotterdam School of Management, Erasmus University
Associate professor | Department of Marketing Management
- chen@rsm.nl
More information
Work
- Xi Chen, RJA van der Lans & M Trusov (2021) - - Management Science, 67 (12), 7575-7598 - doi: -
- Xi Chen, RJA van der Lans & T Q Phan (2017) - - Journal of Marketing Research, 54 (2), 187-201 - doi: -
- Xi Chen, RJA van der Lans & M Trusov (2017) -
- Xi Chen (22 januari 2021) - Online social gaming may provide key to understanding influence of online friends
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM07BAM
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BMRMMM
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BMMTMM
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM06MM
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Year
- 2024
- Course Code
- BM05MM
