prof.dr.ir. BGC (Benedict) Dellaert

Biography

Benedict Dellaert is professor of marketing at the Erasmus School of Economics. In his research and education he focuses on consumer decision-making and consumer- firm interaction. His research has important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea and APG. Professor Dellaert is a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. His former positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, Maastricht University in the Netherlands, and Monash University, Melbourne (fractional).

Erasmus School of Economics

Full professor | Marketing

Email: dellaert@ese.eur.nl

Work

Joris Demmers, Benedict G. C. Dellaert & Kristian Rotaru (2025) - - Journal of the Association for Consumer Research, 19 - doi: -
Benedict G.C. Dellaert, Tom Baker & Eric J. Johnson (2024) - - Behavioral Science and Policy, 10 (2), 1-7 - doi: -
Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan & Tom Baker (2024) - - Journal of Marketing, 88 (1), 15-30 - doi: -
Sesil Lim, Bas Donkers, P van Dijl & Benedict Dellaert (2021) - - Journal of the Academy of Marketing Science, 49 (4), 723-742 - doi: -
Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - - Journal of Marketing Research, 57 (6), 1096-1112 - doi: -
Tim M. Benning, Benedict G.C. Dellaert & Theo A. Arentze (2020) - - BMC Public Health, 20 (1) - doi: -
Benedict Dellaert, SB Shu, TA Arentze, T (Tom) Baker, K Diehl, Bas Donkers, NJ Fast, G (Gerald) Haubl, H Johnson, UR Karmarkar, H Oppewal, BH Schmitt, J Schroeder, SA Spiller & M Steffel (2020) - - Marketing Letters, 31 (4), 335-347 - doi: -
Sonja Wendel & Benedict Dellaert (2020) -
CJ Silva Lourenco, Benedict Dellaert & Bas Donkers (2020) - - Journal of Interactive Marketing, 49, 107-124 - doi: -
Dimitrios Tsekouras, Benedict Dellaert, Bas Donkers & G (Gerald) Haubl (2019) - - Journal of the Academy of Marketing Science, 48 (2), 186-202 - doi: -

Benedict Dellaert (26 september 2022) - Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice

Benedict Dellaert (2010) - International Journal of Electronic Commerce (Journal) (Editor)
Activiteit: Editorial work › Academic
Benedict Dellaert (2009) - International Journal of Research in Marketing (Journal) (Editor)
Activiteit: Editorial work › Academic
Benedict Dellaert (2008) - Journal of Choice Modelling (Journal) (Editor)
Activiteit: Editorial work › Academic

Nuno Almeida Camacho
Health and Marketing: Essays on Physician and Patient Decision-Making
- Member Doctoral Committee
- 2005 - 2011
Ting Li
Informedness and Customer-Centric Revenue Management
- Member Doctoral Committee
- 2004 - 2009
Jeroen Binken
System Markets: Indirect Network Effects in Action, or Inaction?
- Member Doctoral Committee
- 2003 - 2010
Remco Prins
Modeling Consumer Adoption and Usage of Value-Added Mobile Services
- Member Doctoral Committee
- 2003 - 2008
Björn Vroomen
The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
- Member Doctoral Committee
- 2000 - 2006
Willem Smit
Market Information Sharing in Channel Relationships Its Nature, Antecedents, and Consequences
- Member Doctoral Committee
- 1999 - 2006
Kristine de Valck
Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship
- Member Doctoral Committee
- 1999 - 2005
Tim Benning
A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
- Promotor
- 2007 - 2011
Dimitrios Tsekouras
No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
- Promotor
- 2006 - 2012
Daniel Fernandes
The Functions and Dysfunctions of Memory Cues
- Member Doctoral Committee
- 2008 - 2013
Ron van Schie
Planning for retirement: Save more or retire later?
- Promotor
- 2008 - 2017
Ioannis Evangelidis
Preference Construction under Prominence
- Member Doctoral Committee
- 2010 - 2015
Agapi-Thaleia Fytraki
Behavioral Effects in Consumer Evaluations of Recommendation Systems
- Promotor
- 2010 - 2018
Anne-Sophie Lenoir
Are You Talking to Me? Addressing Consumers in a Globalised World
- Member Doctoral Committee
- 2011 - 2015
Mirjam van Ginkel-Bieshaar
The Impact of Abstract versus Concrete Product Communications on Consumer Decision-making Processes
- Promotor
- 2008 - 2012
Laura Straeter
Interpersonal Consumer Decision Making
- Member Doctoral Committee
- 2012 - 2017
Elio Keko
Essays on Innovation Generation in Incumbent Firms
- Member Doctoral Committee
- 2012 - 2017
Gosse Alserda
Choices in Pension Management
- Member Doctoral Committee
- 2013 - 2017
Bruno Jacobs
Marketing Analytics for High-Dimensional Assortments
- Member Doctoral Committee
- 2012 - 2017
Paniz Gorji
PhD project in the marketing department at the Erasmus School of Economics
- Promotor
- 2017
Thomas Frick
The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms
- Member Doctoral Committee
- 2013 - 2018
Yadi Yang
PhD project in the marketing department at the Erasmus School of Economics
- Promotor
- 2019

Netspar-subsidie van 250.000 euro voor Benedict Dellaert en Bas Donkers

Aan hoogleraren Marketing Benedict Dellaert en Bas Donkers van Erasmus School of Economics is een subsidie van 250.000 euro toegekend voor hun onderzoek naar…

vrijdag 2 okt 2020
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