Erasmus School of History, Culture and Communication
Assistant professor | Department of Media and Communication
- dekeyzer@eshcc.eur.nl
More information
Work
- Charlotte Franken, Barbara Briers, Freya De Keyzer, Maxime Ver Elst & Nathalie Dens (2025) - - International Journal of Advertising - doi: -
- Freya De Keyzer, Geusens Femke, Kaitlin Fitzgerald, Kathryn Greene & Kathleen Beullens (2025) - - doi:
- Athanasios Polyportis, Freya De Keyzer, Anne Marie van Prooijen, Leonie C. Peiffer & Yijing Wang (2024) - - Circular Economy and Sustainability, 5 (2), 901-920 - doi: -
- Freya De Keyzer, Cristian Buzeta & Ana Isabel Lopes (2024) - - Psychology and Marketing, 41 (6), 1206-1222 - doi: -
- Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2023) - - International Journal of Advertising, 43 (3), 580-599 - doi: -
- Freya De Keyzer (2023) - - Sustainability (Switzerland), 15 (12) - doi: -
- Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2023) - - International Journal of Advertising, 43 (4), 637-671 - doi: -
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - - Electronic Commerce Research and Applications, 55, 1-18 - doi: -
- Freya De Keyzer, Guda van Noort & Sanne Kruikemeier (2022) - - Journal of Electronic Commerce Research, 23 (3), 138-159 -
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - - Journal of Advertising, 51 (1), 39-56 - doi: -
- Freya De Keyzer (17 mei 2024) - Metaverse? Hoe virtuele omgevingen helpen in de Customer Journey
- Freya De Keyzer (25 maart 2024) - Kunnen we duurzamer eten stimuleren met Instagram influencers?
- Freya De Keyzer (10 februari 2024) - Een drinkbeker als online statussymbool
- Freya De Keyzer (22 september 2021) - Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
- Freya De Keyzer (6 april 2021) - How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention
- Freya De Keyzer & Kyriakos Riskos (2025) - 23rd International Conference on Research in Advertising (Organiser)
Activiteit: Organising and contributing to an event › Academic - Cristian Buzeta, Jean Pfiffelman, Freya De Keyzer & Rodolfo López Moreno (2025) - Exploring the dimensionality of a new scale for measuring social media privacy concerns (Speaker)
Activiteit: Oral presentation › Academic - Cristian Buzeta, Freya De Keyzer, Rodolfo López Moreno & Jean Pfiffelman (2024) - Broadening the construct of social media privacy concerns (Speaker)
Activiteit: Oral presentation › Academic - Freya De Keyzer, Tamara Zwijnenburg & Ana Isabel Lopes (2024) - Greenfluencers and consumers’ sustainable fashion behavior: an Information Adoption Model perspective (Speaker)
Activiteit: Oral presentation › Academic - Xenia Budeanu & Freya De Keyzer (2024) - Marketing Communication Professionals’ Acceptance of the Metaverse (Speaker)
Activiteit: Oral presentation › Academic - Freya De Keyzer, Cristian Buzeta & Ana Isabel Lopes (2023) - Consumers’ responses to personalized advertising on social media: the moderating role of affective well-being (Speaker)
Activiteit: Oral presentation › Academic - Cristian Buzeta, Freya De Keyzer & Ellen Cerneels (2023) - Is this for me, as well? How consumers respond to personalized advertising on Instagram - a constructive replication (Speaker)
Activiteit: Oral presentation › Academic - Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising (Speaker)
Activiteit: Oral presentation › Academic - Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion. (Speaker)
Activiteit: Oral presentation › Academic - Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study (Speaker)
Activiteit: Oral presentation › Academic
- Freya De Keyzer (2019) - Best Student Paper Award
Universiteit Antwerpen
- Start date approval
- oktober 2024
- End date approval
- oktober 2027
- Place
- ANTWERPEN
- Description
- Onderwijs Marketing Management
- Level
- MA
- Year Level
- MA
- Year
- 2025
- Course Code
- CM4161
- Level
- MA
- Year Level
- MA
- Year
- 2025
- Course Code
- CM4101
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2025
- Course Code
- CM5050
