Biography
Johannes Boegershausen obtained his Ph.D. in Marketing from the University of British Columbia. Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined the Rotterdam School of Management, ÌÇÐÄÖ±²¥.
Johannes' research examines marketplace morality, polarized sentiments, stigma, and well-being, often from a social-cognitive perspective. His research has been published in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing. He received several grants from various organizations, such as the Marketing Science Institute and Accessibility Standards Canada.
At RSM, Johannes teaches the undergraduate minor "The Art of Choosing: Making Choices that Maximize Happiness" and the M.Sc. elective "Brand Development."
Rotterdam School of Management, Erasmus University
- boegershausen@rsm.nl
More information
Work
- Johannes Boegershausen, Yann Cornil, Shangwen Yi & David J. Hardisty (2025) - - International Journal of Research in Marketing - doi:
- Noah Castelo, Johannes Boegershausen, Christian Hildebrand & A P Henkel (2023) - - Journal of Consumer Research, 50 (4), 848-863 - doi: -
- Johannes Boegershausen, Hannes Datta, Abhishek Borah & Andrew T. Stephen (2022) - - Journal of Marketing, 86 (5), 1-20 - doi: -
- A P Henkel, Johannes Boegershausen, J Hoegg, K Aquino & J Lemmink (2018) - - Journal of Consumer Psychology, 28 (2), 272-292 - doi: -
- Johannes Boegershausen (15 June 2022) - New way to collect web data to ensure valid academic research
- Johannes Boegershausen (1 June 2022) - Fields of Gold: Scraping Web Data for Marketing Insights
University of St. Gallen
- Start date approval
- January 2025
- End date approval
- December 2027
- Place
- ST. GALLEN
- Description
- 2 days of summer school methods course
