Biography
Gerrit van Bruggen is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM). Professor van Bruggen's primary research interest lies in strategic marketing issues and the impact of information technology and information systems on marketing strategy and decision making. His research has been published in the field’s leading scientific journals including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Management Science, MIS Quarterly, Information Systems Research and Interfaces. He is a regular speaker at international management conferences and an experienced teacher at the executive level. He is a former visiting scholar at the Smeal College of Business Administration at Pennsylvania State University in the US. Professor van Bruggen has a PhD in marketing from ÌÇÐÄÖ±²¥ and an MSc in agricultural economics specialising in marketing and operations research from Wageningen University.
Rotterdam School of Management, Erasmus University
- gbruggen@rsm.nl
More information
Work
- Zeynep Aydin Gokgoz, M. Berk Ataman & Gerrit H. van Bruggen (2024) - - International Journal of Research in Marketing - doi: -
- Berend Wierenga, Maciej Szymanowski & Gerrit H. van Bruggen (2024) - - Marketing ÌÇÐÄÖ±²¥ Review, 34 (1), 3-22 - doi: -
- Florin Sabin Foltean & Gerrit H.van Bruggen (2022) - - doi: -
- Zeynep Aydin-Gokgoz, M. Berk Ataman & Gerrit Van Bruggen (2022) - - Foundations and Trends in Marketing, 17 (3), 140-226 - doi: -
- Gerrit van Bruggen (2021) - - doi:
- Zeynep Aydin, MB Ataman & Gerrit van Bruggen (2021) - - Journal of Business Research, 123 (February), 423-437 - doi: -
- Sarah Gelper, RJA van der Lans & Gerrit van Bruggen (2021) - - Management Science, 67 (2), 1026-1047 - doi: -
- Herbert Endres & Gerrit H. van Bruggen (2021) - - doi: -
- A Rangaswamy, N Moch, C Felten, Gerrit van Bruggen, JE Wieringa & J Wirtz (2020) - - Journal of Interactive Marketing, 51 (August), 72-90 - doi: -
- Gerard van der Star, Arne Maas & Gerrit van Bruggen (2016) - -
- Rob van Tulder, Maarten Boksem, Ale Smidts, Harwin de Vries, Pursey Heugens, Gerrit van Bruggen, Wolf Wagner, Aurelie Lemmens, Julija Mell, Rommert Dekker & Hang Chan (1 December 2021) - ERIM recognises outstanding researchers with annual awards
- Gerrit Bruggen (2007) - Data Issues in B-to-B Research (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (2007) - International Journal of Research in Marketing (Journal) (Editor)
Activity: Publication Peer-review › Academic - Gerrit Bruggen (2005) - Decision Sciences (Journal) (Editor)
Activity: Editorial work › Academic - Gerrit Bruggen (1996) - Heuristics and Decision Biases, the Compensating Role of an MDSS (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - The Impact of Internet on Marketing Channels (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Databases and B-to-B Relationships (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Perspectives on Relationship Management Systems (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Marketing Management Support Systems (Speaker)
Activity: Oral presentation › Academic - Gerrit Bruggen (1996) - Power and information in marketing channels (Speaker)
Activity: Oral presentation › Academic
- Gerrit van Bruggen (2022) - EMAC Distinguished Marketing Scholar Award
- Ralf van der Lans & Gerrit van Bruggen (2014) - Wetenschapsprijs van het Jaar 2014
- Berend Wierenga, Kristine de Valck & Gerrit van Bruggen (2013) - Winner of 17th Emerald Annual Citation of Excellence Awards, for paper
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM23MIM
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM23MIM-P
