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prof.dr. B (Bram) Van den Bergh

Biography

Bram Van den Bergh studies how we make decisions. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

Rotterdam School of Management, Erasmus University

Full professor | Department of Marketing Management
Email
bbergh@rsm.nl

More information

Work

  • Romain Cadario, Jenny Zimmermann & Bram Van den Bergh (2025) - - Journal of Marketing - doi: -
  • Bram Van den Bergh, Sara Caprioli & Christoph Fuchs (2024) - - Harvard Business Review -
  • Libby (YoungJin) Chun, Christophe Lembregts & Bram Van den Bergh (2024) - - Journal of Consumer Psychology, 34 (3), 502-509 - doi: -
  • Emilie Esterzon, Aurélie Lemmens & Bram Van den Bergh (2023) - - Journal of Marketing, 87 (4), 636-655 - doi: -
  • Sara Caprioli, Christoph Fuchs & Bram Van den Bergh (2023) - - Journal of Consumer Research, 50 (1), 48-69 - doi: -
  • Anika Stuppy & Bram Van Den Bergh (2022) - - Psychology and Marketing, 39 (4), 726-740 - doi:
  • Mirjam Tuk, S Prokopec & Bram Van den Bergh (2021) - - Journal of Consumer Research, 1003–1024 - doi: -
  • Christophe Lembregts & Bram Van den Bergh (2019) - - Journal of Consumer Research, 45 (5), 1051-1067 - doi: -
  • Bram Van den Bergh, N Heuvinck, GAC Schellekens & I Vermeir (2016) - - Journal of Consumer Research, 43 (3), 407-428 - doi: -
  • Bram Van den Bergh (2016) - - RSM Discovery - Management Knowledge, 28 (4), 11-13 -
  • RJA van der Lans, Bram Van den Bergh & E Dieleman (2014) - - Marketing Science, 33 (4), 551-566 - doi: -
  • Bram Van den Bergh (2014) - - RSM Discovery - Management Knowledge, 19 (3), 20-22 -
  • J Aspara & Bram Van den Bergh (2014) - - International Journal of Research in Marketing, 31 (1), 117-121 - doi: -
  • Ioannis Evangelidis & Bram Van den Bergh (2013) - - Psychological Science, 24 (11), 2226-2234 - doi: -
  • Bram Van den Bergh (2013) - - RSM Insight, 14 (2), 11-13 -
  • Maarten Boksem, PH (Pranjal) Mehta, Bram Van den Bergh, V van Son, ST Trautmann, K Roelofs, Ale Smidts & AG Sanfey (2013) - - Psychological Science, 24 (11), 2306-2314 - doi: -
  • Bram Van den Bergh (2013) - -
  • K Millet, L Lamey & Bram Van den Bergh (2012) - - Organizational Behavior and Human Decision Processes, 117 (2), 275-284 - doi: -
  • K Janssens, M Pandelaere, Bram Van den Bergh, K Millet, I Lens & K Roe (2011) - - Journal of Experimental Social Psychology, 47 (1), 254-258 - doi: -

    • Bram Van den Bergh (2021) - International Journal of Research in Marketing (Journal) (Member of editorial board)
      Activity: Editorial work › Academic
    • Bram Van den Bergh (2021) - Journal of Consumer Psychology (Journal) (Member of editorial board)
      Activity: Editorial work › Academic
    • B (Bram) Van den Bergh (2014) - Journal of Consumer Research (Journal) (Member of editorial board)
      Activity: Editorial work › Academic

    Audencia

    Start date approval
    March 2024
    End date approval
    February 2027
    Place
    NANTES
    Description
    providing research support with junior scholars

    • Ioannis Evangelidis

      Preference Construction under Prominence
    • Ioannis Evangelidis

      Preference Construction under Prominence
    • Manissa Gunadi

      Essays on Consumers and Numbers
    • Linda van Rijn

      Project Linda van Rijn
    • Anika Stuppy

      Essays on Product Quality
    • Eugina Leung

      How Technology Shapes Consumption: Implications for identity and judgement
    • Youngjin Chun

      Navigating Temporal Dimensions: Consumer Decisions from Past to Future
    • Youngjin Chun

      Navigating Temporal Dimensions: Consumer Decisions from Past to Future
    • Linda Couwenberg

      Context Dependent Valuation. A neuroscientific perspective on consumer decision-making
    • Marina Lenkovskaya

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
    • Ting-Yi Lin

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
    • Viktor Koritarov

      The Integration of Crisis Communication and Regulatory Focus: Deconstructing and Optimizing the Corporate Message
    • Ramiro Caso Besada

      The effect of visual metaphors on attention capture and attention transfer of advertisement elements.
    • Linda van Rijn

      Old Habits Die Easily: Longitudinal Studies on Age-Related Consumer Behavior Changes

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