Biography
Aurélie Lemmens is a Full Professor at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds the Chair in Customer Analytics in the Department of Marketing Management. She is also the Academic Director of the at the Erasmus Center for Data Analytics.
She obtained my Ph.D. degree from K.U. Leuven (Belgium), after obtaining an MSc as Business Engineer at Solvay Business School (Belgium). Before joining RSM, she held appointments at the Erasmus School of Economics in Rotterdam and Tilburg University (The Netherlands). She has also been a visiting scholar at Harvard Business School (USA).
Her research interests focus on the development of prescriptive analytics that can leverage consumer data in order to address key business decisions. She is interested in the design of new methodologies that can guide organizations in their customer-centric decision-making. Her research portfolio is organized according to the three fundamental stages of the customer lifecycle: (i) customer acquisition and new product introduction, (ii) customer development and engagement, and (iii) customer retention. A substantial part of her work involves machine learning and large-scale cluster and grid computing.
Her research has been published in leading academic journals, such as Marketing Science, the Journal of Marketing, the Journal of Marketing Research, and the International Journal of Research in Marketing. In 2012, she was the recipient of the 2012 IJRM Best Paper Award. I am also serving on the editorial board of the Journal of Marketing Research and the International Journal of Research in Marketing. Finally, I was awarded several prestigious grants, including a Marie Curie from the European Research Council, a Veni grant, and a Vidi grant from the Dutch Science Foundation, NWO and she was a finalist for the ERC consolidator grant.
Besides research, she teaches Customer Analytics in the Business Analytics and Management Msc, Customer Centricity in the Marketing Management Msc, and Creating Customer Value in the Executive MBA program. She has received several best teaching awards (2017 and 2019) for her course on Conjoint Analysis.
For more information, please find her or visit.
Rotterdam School of Management, Erasmus University
- lemmens@rsm.nl
More information
Work
- Emilie Esterzon, Aurélie Lemmens & Bram Van den Bergh (2023) - - Journal of Marketing, 87 (4), 636-655 - doi: -
- Constant Pieters, Rik Pieters & Aurelie Lemmens (2022) - - Journal of Marketing Research, 59 (5), 941-962 - doi: -
- Aurelie Lemmens & Sunil Gupta (2020) - - Marketing Science, 39 (5), 956-973 - doi: -
- Zoltan Puha, Maurits Kaptein & Aurelie Lemmens (2021) - - doi: -
- E Ascarza, S Neslin, O Netzer, Z Anderson, P Fader, Sunil Gupta, B Hardie, Aurelie Lemmens, B Libai, D Neal, F Provost & R Schrift (2018) - - Customer Needs and Solutions, 5 (1-2), 65-81 - doi: -
- Rob van Tulder, Maarten Boksem, Ale Smidts, Harwin de Vries, Pursey Heugens, Gerrit van Bruggen, Wolf Wagner, Aurelie Lemmens, Julija Mell, Rommert Dekker & Hang Chan (1 December 2021) - ERIM recognises outstanding researchers with annual awards
- A (Aurelie) Lemmens (2021) - ERIM Open Science Award
- A (Aurelie) Lemmens (2021) - ERIM Open Science Award 2021
- Stefan Stremersch, C Croux & Aurélie Lemmens (2013) - IJRM Best Paper Award
- A (Aurelie) Lemmens (2012) - IJRM Best Paper Award 2012
