Erasmus School of History, Culture and Communication
Assistant professor | Department of Media and Communication
- dekeyzer@eshcc.eur.nl
More information
Work
- Athanasios Polyportis, Freya De Keyzer, Anne Marie van Prooijen, Leonie C. Peiffer & Yijing Wang (2024) - - Circular Economy and Sustainability - doi: -
- Freya De Keyzer, Cristian Buzeta & Ana Isabel Lopes (2024) - - Psychology and Marketing, 41 (6), 1206-1222 - doi: -
- Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2023) - - International Journal of Advertising, 43 (3), 580-599 - doi: -
- Freya De Keyzer (2023) - - Sustainability (Switzerland), 15 (12) - doi: -
- Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2023) - - International Journal of Advertising, 43 (4), 637-671 - doi: -
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - - Electronic Commerce Research and Applications, 55, 1-18 - doi: -
- Freya De Keyzer, Guda van Noort & Sanne Kruikemeier (2022) - - Journal of Electronic Commerce Research, 23 (3), 138-159 -
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - - Journal of Advertising, 51 (1), 39-56 - doi: -
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2021) - - Electronic Commerce Research, 1-20 - doi:
- Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2021) - - Online Information Review, 45 (1), 1-20 - doi:
- Freya De Keyzer (22 September 2021) - Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
- Freya De Keyzer (6 April 2021) - How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention
- Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising (Speaker)
Activity: Oral presentation › Academic - Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion. (Speaker)
Activity: Oral presentation › Academic - Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study (Speaker)
Activity: Oral presentation › Academic - Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer (2022) - Sustainability (Journal) (Editor)
Activity: Editorial work › Academic - Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources (Speaker)
Activity: Oral presentation › Academic - Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection (Speaker)
Activity: Oral presentation › Academic
- Freya De Keyzer (2019) - Best Student Paper Award
Universiteit Antwerpen
- Start date approval
- October 2024
- End date approval
- October 2027
- Place
- ANTWERPEN
- Description
- Onderwijs Marketing Management
